‘Think in the morning, act in the noon, read in the evening, and sleep at night.’
Tapping the Power of Your Morning Routine
by Jim Citrin
How disciplined are you about your early-morning routine?
If you want to maximize your success while achieving the best possible
balance in your life, you may want to take a fresh look at what time
you wake up and what you do with your time before getting to the office.
A Wakeup Call
Last week, I contacted some of the business leaders I greatly admire and inquired about their early-morning schedules.
Specifically, I asked 20 CEOs and top executives what time they wake up, when they
have their first cup of coffee, when they start on email, what if
anything they do for exercise, what time they leave for the office, and
what else they do before walking out the door.
I heard back from half a dozen of them within 10 minutes, and, in a matter of a few
hours, I received answers from a total of 17 out of the 20 — a
response rate that would be the envy of any market researcher.
It didn’t take long for the patterns to emerge. Based on an analysis of
the executives’ schedules and activities, I discovered seven practices
you should seriously consider adopting in order to make the most of
your morning.
- Start early.This is the part of your morning routine over which you have the greatest
control. To fit it all in, it’s a must to start early. The latest any
of the surveyed executives wake up is 6 a.m., and almost 80 percent
wake up at 5:30 or earlier.The early-bird-gets-the-worm award goes to Padmasree Warrior, chief technology officer for Motorola, who rises at 4:30 a.m., spends an hour on email, reads most of the news online, and then does an hour of either cardio or resistance training
each morning. This allows her to get her son ready for school and drop
him off, and still get to work by 8 or 8:30 in the morning. - Get a jump on email.If you think you’re alone in feeling overwhelmed by email, take comfort:
even top CEOs and the most senior executives feel compelled to stay on
top of their email, and most of them find time in the early morning to
do so.Ursula Burns, the No. 2 executive at technology giant
Xerox, says, “I do email from the minute I get up [5:15 a.m.] and all
day long, finishing around midnight.” Haim Saban, chairman and CEO of
investment firm Saban Capital Group, starts email right after his first
cup of coffee “at 6:02 a.m.” and works on it for about an hour before
his 75-minute morning exercise regimen.Lou D’Ambrosio, chief executive officer at telecommunications equipment leader Avaya Communications, is “on email literally within one minute after waking
up. I spend about an hour at home in the morning doing email to
jump-start the day. This allows me to have a clear mind when I set
priorities for the day.” Lou also does email from 10 p.m. to 11:30 p.m.
at night.Several executives wait until they get to the office before they start working on email. Matt Ouimet, president of the hotel group for Starwood Hotels & Resorts Worldwide, for example, rises at 5:30 a.m. and leaves the house at 6 a.m. to get to
the office very early — “I’ve always been anxious to get to work: game
time” — and responds to email undisturbed for an hour while the office
is very quiet. - Exercise every morning.It’s often difficult to find a way to fit exercise into your busy schedule,
but knowing that some of the most successful businesspeople do so might
motivate you to find a way to work it into your routine.More than 70 percent of the business leaders in my survey perform their
exercise in the morning, while 15 percent find a way to do it during
the day (one does it late at night before turning in). Only two of the
executives admit to not exercising on a regular basis, although one
said, “I know I should.”The individual who demonstrates the greatest exercise discipline is the CEO of a high-performing global technology company (I promised him anonymity so as not to blow his cover). “I exercise at lunchtime,” he says. “I block the time every
single day. This is because I’m a runner and that’s the best time to
run outside all year long.” - Be thoughtful about the source, form, and timing of your news.Much has been written about the demise of the newspaper, and, along those
lines, about a quarter of the executives I spoke with has switched to
online news. Yet most of the others maintain the morning newspaper as a
central part of their routine.Steve Reinemund, the CEO of PepsiCo, reads the New York Times, the Wall Street Journal, the Financial Times, and the Dallas Morning News. Rafe Sagalyn, CEO of the prestigious Sagalyn Literary Agency of Bethesda, Md., blends
traditional and new media. He says, “I simultaneously skim online
newspapers from Boston to Los Angeles and half a dozen blogs one really
has to keep up with. At about 6:30 a.m., I fetch three morning papers
– the New York Times, the Washington Post, and the Wall Street
Journal.” - Problem-solve.The quiet of the morning is often the time when your mind is at its clearest and most well-suited to solving important problems.
Steve Murphy, CEO of publishing company Rodale, says, “A line in a William
Blake poem inspired me to think differently about my day: ‘Think in the
morning, act in the noon, read in the evening, and sleep at night.’
This has made a huge difference in my life. Now, I take out a yellow
pad every morning and write my thoughts for the day, which allows me to
be much more strategic and proactive than reactive.” - Make family time.Many business leaders find that the morning encourages important family
time. Some have breakfast with their families or make taking kids to
school a central part of the morning routine.Greg Maffei, CEO of Liberty Media Corporation, says, “I try to talk one of my kids into going outside to get the paper, but end up getting it myself. I then
have breakfast with my wife and kids, help the latter get dressed, and
drive the older boys to the bus stop at 7:40 a.m.” - Be creative with your morning routine.Despite all the discipline and structure described in the above best practices,
it doesn’t mean you can’t be creative with your morning rituals. Gerry
Laybourne, founder, chairman, and CEO of Oxygen Media, maintains a
routine similar to other business leaders.However, she adds a unique twist to her schedule: “Once or twice a week, I go for a walk in Central Park with a young person seeking my advice. This is my way
of helping bring along the next generation. I can’t take time at the
office to do this, but doing it in the morning allows me to get
exercise and stay connected with young people at the same time.”
The examples cited here have led me to reassess how I structure my
early-morning time, and I hope they help you in making the most of your
daily routine as well.

Leave a Reply